Ali Adnan Haider Darwish, co-founder of The Flower Bar
Ali Adnan Haider Darwish is a co-founder of The Flower Bar, the flower shop in Bousher, Muscat, that runs this website. He is also the founder and CEO of BHD Group and Head of Strategic Planning at ITHCA Group, Oman's sovereign technology fund.
Ali is Omani and lives in Muscat. Many people also know him as Ali Al-Zaabi (علي الزعابي). This profile sets out the public facts about his work, so customers and partners know who stands behind the shop.
A co-founder with a group behind him
BHD Group (Bin Haider Darwish L.L.C.) was founded in 1894 and carries the name of Ali's grandfather. Ali Adnan Haider Darwish leads it as founder and CEO. The group started with BHD Printing & Designing in Muscat. Today it has 14 companies in printing, technology, software platforms and sovereign AI. They include BHD Printing & Designing, Hosn, Mithaq, Cardify, Dardasha, Paper & Pen, ReachScreens, Q+, arabian.ceo and Splitty.
The Flower Bar sits beside this group as one of the businesses Ali co-founded. BHD Group hosts and maintains the tfb.om website. The same team keeps the online shop, the payment page and the English and Arabic pages working.
For a flower shop, that support shows in daily work. Customers order bouquets, roses, vases, balloons and gifts online, with prices in Omani rials. The shop also has guides for wedding flowers in Muscat and corporate flowers in Muscat.
Strategy and public service
Since February 2025, Ali has been Head of Strategic Planning at ITHCA Group. Since October 2023, he has also been Secretary to the Board of DataOm, the ITHCA Group company that works on submarine cables.
From November 2021 to June 2023, he was Head of Business Environment at the Oman Vision 2040 Office. In that role he built the Invest in Oman centre. He also worked on the National Investment Strategy, which narrowed 43 sectors down to 8 priority sectors.
His career began in 2017. Before the Vision 2040 Office, he worked at Oman Broadband, Oman Aviation Group, EY and the Central Bank of Oman. Since 2023, he has also been a board member of the Oman Fencing Committee.
Education
Ali is a doctoral candidate in Innovation and Management at the University of Central Lancashire. He holds an MSc in Sustainability, Entrepreneurship and Design and a BSc in Economics and Management, both from Brunel University London. He earned his IB Diploma at The Sultan's School.
Recognition
In November 2025, Ali won the Family Business Council Gulf Next Generation Award. He was the first Omani to win it. The FBCG awards record lists the result.
Read more from Ali
Ali writes essays on strategy, investment and building companies in Oman. You can read them on his writing page and in Arabic.
His personal website is alizaabi.om. His full career history is on his about page, and he is on LinkedIn.
To order flowers from the shop that Ali co-founded, visit The Flower Bar online shop.